See what the new data analysis platform can do for your city

Tue, 2015-09-15 21:50 -- SCC Staff

A new tool to help urban planners and commercial developers better understand the relationship between how people travel and what they buy to inform growth strategies and improve the quality of life for citizens was unveiled at Smart Cities Week.

The Urbanomics Mobility Project, a new data analysis platform to fuel smarter, more inclusive cities, was announced by Cubic Transportation Systems, its subsidiary Urban Insights, and MasterCard.

The initiative leverages Urban Insights’ state-of-the-art big data analytics and visualization technology; Cubic’s expertise in processing more than $24 billion per year in public transportation revenue; and powerful spending trends and insights derived from 43 billion transactions processed over the MasterCard network each year. MasterCard and Cubic are Council Lead Partners.

“This is a very deliberate smart city initiative between two industry leaders -- combining their unique resources and knowledge to create a new data analysis platform for planning smart cities, growing their economies and putting in place critical transportation infrastructure and services,” said Dan Collins, general manager of Cubic’s Urban Insights. 

Added Hany Fam, executive vice president, Enterprise Partnerships, MasterCard: “An essential step in enabling smarter cities is to step-up the use of data available from multiple sources in order to help city leaders and planners make smarter decisions. By combining our respective analytics and insights, we’ll be able to deliver a more holistic, up-to-date picture of how well an urban transport network enables access to services, retailers and attractions, making life better for residents and visitors.”

The companies are demonstrating their solution this week in the Urban Insights booth #15 at Smart Cities Week at the Renaissance Downtown Hotel in Washington, D.C.