Ooredoo app combats high infant and maternal mortality rates in Myanmar

This information provided by Smart Cities Council Compassionate Cities.
Wed, 2014-09-24 06:00 -- Liz Enbysk


Citing infant and maternal mortality rates that are significantly higher in Myanmar than in neighboring countries, Council Lead Partner Ooredoo has launched a free app that gives pregnant women and new mothers instant access to health information. Qatar-based Ooredoo, which provides mobile broadband services in Myanmar, believes that access to the right maternal health information could prevent many of the deaths in the republic.

With the app Maymay (which means "mother" in the Myanmar language) users:

    • Receive regular health alerts that provide important tips about pregnancy and how to have a healthy baby
    • Find the nearest doctor in their area by specialty and by institution
    • Take selfies of their growing belly and share it with friends

According to a story in the Myanmar Times, is a collaboration between the telecom and its offshoot Ideabox, along with the global health non-profit Population Services International and Myanmar startup Koe Koe Tech, with funding assistance from the GSMA mWomen program.

A piece on the GSMA site explains that Ooredoo's strategy in Myanmar, where it says 9 out of 10 people have never owned a mobile phone, is to "leapfrog" traditional mobile usage by launching its 3-G network. The success of the strategy, GSMA notes, is contingent on customers perceiving the value of a smartphone and saw an opportunity to demonstrate it with the Maymay app.

The app is available to Ooredoo customers at the Google Play store. Ooredoo says it intends to monitor use of the app and to improve it going forward.

More healthcare apps
In addition to the new Maymay app,  Council's Smart Cities Apps Gallery features a number of health-related smartphone apps. Among them:

    • Smoke Free Melaka is part of a local government initiative to promote a healthy and clean air environment in the historic state of Melaka, Malaysia.
    • PulsePoint notifies smartphone users who are trained in CPR and willing to respond to emergencies when someone nearby is suffering a cardiac emergency.
    • CalCutter  is an effort by New York City health officials to fight obesity; the app gives cooks an easy way to calculate how many calories are in the food they prepare.

Visit the Apps Gallery to learn about a variety of apps developed by and for cities around the world. A one-time free registration is required. 

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This article is from the Council's Compassionate Cities initiative which highlights how city leaders and other stakeholders can leverage smart technologies to end suffering in their communities and give all citizens a route out of poverty. Click the Compassionate Cities box on our registration page to receive our weekly newsletter.

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