How can telecommunications improve citizens' lives? Ooredoo points the way

Fri, 2015-02-27 06:00 -- Liz Enbysk

Telecommunications plays a pivotal role in the daily pulse of a city – and increasingly in the digital lifestyles of citizens. A leader in that regard is Council Lead Partner Ooredoo, the Qatar-based communications giant serving markets across the Middle East, North Africa and Southeast Asia.

Next week at the GSMA Mobile World Congress in Barceona, Ooredoo will showcase a number of new, next-generation smart solutions that support its customers' digital lifestyle through innovation and new thinking.

For example, a number of new services will be on display at the Ooredoo Pavilion, including four sections dedicated to smart technologies: Smart City; Machine-to-Machine (M2M); Smart Education and Smart Stadiums.

"Ooredoo smart solutions offer the potential for us to transform the lives of our customers, by reducing energy usage, enabling greater automation and providing more people with faster access to a world of information and educational material," explains Group CEO Dr. Nasser Marafih. "By deploying our bigger, faster networks, we believe that Ooredoo can play a leadership role in introducing these services across our footprint and we are committed to being the first to deliver on this opportunity"

Enriching lives
Ooredoo means “I want” in Arabic, and the company says that's at the core of its philosophy, which is to help customers reach their goals and ambitions. Consider how its next-gen smart solutions do that:

  • Smart city services: Visitors to Mobile World Congress will be able to see smart city technology in action, including a range of control center solutions that manage smart metering, gated community access control and CCTV surveillance services.
  • Smart learning: Ooredoo companies have played a pioneering role in the provision of mobile education, with Ooredoo's Wataniya Mobile in Palestine recently launching "Learn English" services for mobiles that enable young people to develop key language skills. Next week in Barcelona Ooredoo will highlight next-generation Mobile Device Management services that enable schools to communicate with students and teachers through their devices and other end-to-end solutions that offer smart learning experiences for children and adults.
  • M2M technologies: The company is taking a leadership role in M2M technologies to enable  "Internet of Things" solutions. At the Congress it will host a special M2M demonstration area that will showcase some of the cutting-edge solutions already being implemented, including new innovations for the energy, transport and financial sectors.
  • Smart stadiums: With Qatar becoming a global hub for international sporting events, particularly in the run-up to the FIFA World Cup 2022, Ooredoo is developing significant expertise in smart stadium technology. The Ooredoo Pavilion will showcase a range of intelligent network solutions that will provide fans inside the ground and viewers around the world with up-to-the-moment information and results at sporting events.

Mobile Connect live
Ooredoo will also provide a live trial of its Mobile Connect service during the Congress. Mobile Connect is the GSMA standard for mobile identity services. It allows consumers to safely access mobile and digital services such as e-commerce, entertainment, banking, health and digital entertainment as well as e-government portals via their mobile phones. It provides secure access to these services as well as greater privacy and robust data protection.

As the service develops Ooredoo intends to work with other mobile operators locally and globally to drive scale and usage of Mobile Connect, helping to create a global standard.  Additionally, Ooredoo is working to make services such as carrier billing available across multiple devices and via the web, increasing the choice available to customers across its footprint. 

Learn more about the role telecommunications plays in smart cities and their citizens' digital lifestyles in the Council's Smart Cities Readiness Guide available free to registered members. Not registered? Click here to complete a one-time registration; it's fast and free.

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